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Max L. Siegel is the CEO of The 909 Group LLC, a sports, entertainment and lifestyle marketing firm. The 909 Group’s clients include NASCAR, Dale Earnhardt Inc., BET Networks and the Minnesota Vikings. Siegel was formerly the President of Global Operations at Dale Earnhardt Inc., the top motor sports franchise in NASCAR. During his tenure at Sony BMG, Siegel helped the company score more #1 hits and gold and platinum records than ever before, serving on the executive team that produced top gospel pop artists such as Britney Spears, Justin Timberlake, Usher, and more. He has appeared on Oprah, Tavis Smiley’s NPR, Good Morning America, and has been featured in The Wall Street Journal, USA Today, The New York Times, Crain’s New York Business, ESPN, CNBC, Black Enterprise and Billboard Magazine, among others. www.maxsiegel.com |